What is Rapid User Research?
User research is critical to user-centred design, and there are many ways you can do it. For instance, you could choose diary studies, interviews, observation and much more. While this is thorough, it can also take considerable time and expense.
With that in mind, we’ve launched Rapid User Research, an efficient, cost-effective way to discover potential trouble spots in your UX before you commit to design.
How does it work?
Rapid User Research is simple. We start by familiarising ourselves with your product through conversations with you and other key stakeholders, as well as by carrying out desk research.
We use this information to generate between three and five key research questions, which we then investigate further through short interviews with members of the public. This typically takes about half a day. Once complete, we use this learning to carry out three 45-minute long interviews with people who fit your product’s user profile. You have the option to observe these sessions; we strongly recommend that you do.
We’ll deliver our findings to you as a presentation over a half-day workshop. This will seek to help you correctly identify your users, and understand their needs, goals and motivations as they pertain to your product.
What are my takeaways?
- A copy of our presentation deck
- Anonymised edits of our research recordings